{"product_id":"avenna-blue-denim-jute-rug-handwoven-diamond-pattern-area-carpet","title":"Avenna Blue Denim Jute Rug – Handwoven Diamond Pattern Area Carpet","description":"\u003ch2\u003e\u003c\/h2\u003e\n\u003cp\u003eIntroduce rich texture and handcrafted character to your interiors with the \u003cstrong\u003eAvenna Blue Denim Jute Rug\u003c\/strong\u003e, a distinctive rectangular area rug combining \u003cstrong\u003e100% denim and natural jute fibres\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eDesigned in a sophisticated blue and beige palette, the Avenna rug features a \u003cstrong\u003ewoven diamond pattern\u003c\/strong\u003e that creates subtle geometric movement across its surface. The textured denim composition contrasts beautifully with the natural jute detailing, giving the rug a relaxed yet refined character.\u003c\/p\u003e\n\u003cp\u003eIts earthy natural fibres and blue-toned palette make it particularly versatile for interiors featuring \u003cstrong\u003ewood, linen, rattan, cane, leather, and neutral upholstery\u003c\/strong\u003e. Use it to anchor a living room seating arrangement, add warmth beside a bed, or bring handcrafted texture into a kitchen or dining-inspired space.\u003c\/p\u003e\n\u003cp\u003eThe combination of denim and jute creates an expressive woven appearance that works beautifully with modern rustic, bohemian, coastal, farmhouse, eclectic, and contemporary interiors.\u003c\/p\u003e\n\u003cp\u003eHandwoven craftsmanship gives each rug its own natural character. Slight variations in colour and texture are expected and contribute to the individuality of the piece.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDenim \u0026amp; Jute Construction:\u003c\/strong\u003e Combines two natural-fibre materials for distinctive texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBlue \u0026amp; Beige Palette:\u003c\/strong\u003e Creates a balanced combination of cool blue and warm natural tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDiamond Pattern:\u003c\/strong\u003e Adds geometric detail while maintaining an organic handcrafted appearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandwoven Character:\u003c\/strong\u003e Gives the rug an authentic artisanal feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Interior Styling:\u003c\/strong\u003e Works with modern, rustic, boho, coastal, farmhouse, and eclectic spaces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMultiple Sizes:\u003c\/strong\u003e Available in three rectangular dimensions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Fibre Appeal:\u003c\/strong\u003e Brings warmth and tactile depth to interior floors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEasy to Pair:\u003c\/strong\u003e Complements wood furniture, rattan, cane, linen, and neutral décor.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Name\u003c\/td\u003e\n\u003ctd\u003eAvenna Blue Denim Jute Rug\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct Type\u003c\/td\u003e\n\u003ctd\u003eArea Rug \/ Floor Carpet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% Denim \u0026amp; Jute\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial Type\u003c\/td\u003e\n\u003ctd\u003eNatural Fibres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eBeige \u0026amp; Blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern\u003c\/td\u003e\n\u003ctd\u003eDiamond\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShape\u003c\/td\u003e\n\u003ctd\u003eRectangular\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHandwoven\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCraftsmanship\u003c\/td\u003e\n\u003ctd\u003eHandmade\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eModern Rustic, Boho, Coastal, Farmhouse, Eclectic, Contemporary\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuitable For\u003c\/td\u003e\n\u003ctd\u003eLiving Room, Bedroom, Kitchen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eAvailable Sizes\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eDimensions\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall\u003c\/td\u003e\n\u003ctd\u003e3 × 5 ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedium\u003c\/td\u003e\n\u003ctd\u003e4 × 6 ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge\u003c\/td\u003e\n\u003ctd\u003e5 × 8 ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eStyling Ideas\u003c\/h2\u003e\n\u003ch3\u003eLiving Room\u003c\/h3\u003e\n\u003cp\u003ePlace the Avenna rug beneath a coffee table and surrounding seating to create a defined focal area. Its blue tones work especially well with cream, beige, grey, tan, and natural wood furniture.\u003c\/p\u003e\n\u003ch3\u003eBedroom\u003c\/h3\u003e\n\u003cp\u003ePosition it beneath or beside the bed to add warmth and a layer of handcrafted texture to the room.\u003c\/p\u003e\n\u003ch3\u003eKitchen\u003c\/h3\u003e\n\u003cp\u003eThe smaller size can introduce natural woven character into an indoor kitchen space while adding a subtle geometric element.\u003c\/p\u003e\n\u003ch3\u003eModern Rustic Interiors\u003c\/h3\u003e\n\u003cp\u003ePair the rug with reclaimed or natural wood furniture, leather seating, warm lighting, and earthy accessories.\u003c\/p\u003e\n\u003ch3\u003eCoastal \u0026amp; Boho Interiors\u003c\/h3\u003e\n\u003cp\u003eCombine it with rattan furniture, woven baskets, linen textiles, indoor plants, and natural wood for a relaxed layered aesthetic.\u003c\/p\u003e\n\u003ch2\u003eMaterial \u0026amp; Craftsmanship\u003c\/h2\u003e\n\u003cp\u003eThe Avenna rug is made from \u003cstrong\u003e100% denim and jute\u003c\/strong\u003e, both identified in the source as natural fibres. Its handwoven construction gives the surface a distinctive tactile appearance and handcrafted character.\u003c\/p\u003e\n\u003cp\u003eBecause the rug is handmade, slight variations in \u003cstrong\u003ecolour and texture\u003c\/strong\u003e may naturally occur. These variations are part of its authentic artisanal character rather than defects.\u003c\/p\u003e\n\u003ch2\u003eCare \u0026amp; Maintenance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDo not wash\u003c\/strong\u003e the rug.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove everyday dust with a \u003cstrong\u003esoft brush\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAlternatively, gently vacuum using a \u003cstrong\u003ebrush attachment\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid harsh rotary brush heads, which may damage the rug.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor stains, carefully wipe the affected area using \u003cstrong\u003elukewarm water\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAbsorb excess moisture immediately with a \u003cstrong\u003edry microfibre cloth\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid saturating the rug with water during cleaning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eImportant Note\u003c\/h2\u003e\n\u003cp\u003eThis rug is handcrafted from natural-fibre materials. \u003cstrong\u003eSlight variations in colour and texture may occur\u003c\/strong\u003e and are a natural part of the handmade process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e KHS-RUG-003\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e KHAATSTUDIO\u003c\/p\u003e","brand":"KHAATSTUDIO","offers":[{"title":"Default Title","offer_id":43021681721429,"sku":null,"price":12000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/9395\/6693\/files\/ChatGPTImageSep19_2026_07_12_57PM.png?v=1789827606","url":"https:\/\/khaatstudio.com\/products\/avenna-blue-denim-jute-rug-handwoven-diamond-pattern-area-carpet","provider":"KHAATSTUDIO","version":"1.0","type":"link"}